#iwill Intergenerational Social Action (ISA) programme

We’ve teamed up with Clarion Housing , Places for People, InCommon , Intergenerational Music Making (IMM) and Backyard Nature to encourage positive relationships and high-quality intergenerational activity across our communities.   

Our intention is to bring younger and older people in our communities together. ISA gives everyone the opportunity to work on an issue they care about – it could be something as small as organising monthly meet ups between a school and care home, or as big as planning a community festival. 

The #iwill ISA Programme, which launched in July 2023, is a two-year project to design and embed Community Ambassador Programmes (CAP) in our communities.

We’ve awarded grants to local organisations to recruit and engage groups of young people to act as community ambassadors and lead on intergenerational social action projects. Our strategic partner, InCommon , are supporting our grant holders along the way with innovative resources and training opportunities.

 Find out more about the 10 projects we funded through this programme.

How are we supporting ISA?

Community organisations and not-for-profit groups based across the country were able to apply for funding of up to £10,000 to deliver Community Ambassador Programmes (CAPs).

These 12-month programmes offer 10-20-year-olds the tools, resources, and support to embark on a lifetime of social action in their communities, while making a positive difference and providing opportunities to develop new skills and friendships. 

All projects are youth-led, bringing older and younger residents together to collaborate on activities to tackle local issues and explore ways to create more connected Communities across generations.  

How the programme is funded

The £1.2m programme is funded by the participating housing associations with additional support from the #iwill Fund – a joint fund from the Department for Culture, Media and Sport and The National Lottery Community Fund that supports young people to access high quality social action opportunities.

Find out more about the SNG #iwill Fund